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Associate Professor 1


  • Bachelor of Fine Arts Major in Advertising, University of Sto. Tomas,1993

  • Master of Science major in Advertising, University of Sto. Tomas, 2013

  • Doctor of Philosophy in Commerce, University of Sto. Tomas, 2022

Honors and Awards:

  • N/A

Professional certifications and licenses:

  • N/A

Core specialization:

  • Integrated Marketing Communications, Strategic Planning, Entrepreneurship

Research interests:

  • Marketing Communications, Brand Management, Consumer Science

Courses taught:

  • Thesis, Methods - Business Research

  • Company-Cause Fit and Liking FB Pages - A Proposed Model for CSR Marketing Communication

  • Proposed Models for CSR Marketing Communications on Facebook based on Company-Cause Fit and Consumer Responses

  • Influence of FB CSR Marketing Communication’s Company-Cause Fit to eWOM

  • A Phenomenological Study On The Reception Of Philippine Lgbtq+ Audiences Towards Queerbaiting In American Television Series

  • An Analysis of Influencer Marketing and its Relationship with Purchase Intentions, Brand

  • Relationship and Self-Concept amongst Gen Z Women towards the Facial Cosmetics Industry


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