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The E.T. Yuchengco School of Business is committed to the development of the student to become an instrument for growth and development in the country. The E.T. Yuchengco School of Business shall hone the skills and develop the personality of its students so they will become agents of positive change in the business community and society in general.

The E.T. Yuchengco School of Business envisions its students to be conscientious and responsible leaders. They shall strive to better the lives of their stakeholders through sound management practices. They shall endeavor to provide opportunities for themselves and others through enterprise. They shall serve as the conscience of their organization as a corporate citizen through uncompromising adherence to ethical values. They shall serve as role models for the rest of the community as business leaders and professionals.


The E.T. Yuchengco School of Business shall be an International Center of Excellence in Business and Management Education. It shall nurture and motivate the students to become professional leaders in their chosen field of endeavor. This shall be made possible through the following:

  • By providing the students with a curriculum that is balanced between theory and practice

  • By promoting the active participation of students in the learning process through student-centered teaching methodologies

  • By exposing the students to current trends, ideas, issues and methods in management through industry-practitioner and experience-laden faculty members

  • By inculcating a culture of excellence and innovation through challenging academic and research work

  • By instilling in them the highest standards of ethics and social responsibility


In general, we envision the graduates of E.T. Yuchengco School of Business programs to possess and demonstrate the following traits, skills, and competencies:

  • A holistic approach to decision-making

  • Global in perspective

  • An innovative and enterprising spirit

  • Fluency in both oral and written communications

  • Proficiency in working individually and in teams

  • Well-versed on the latest trends and issues in management

  • A strong advocacy to ethical and socially responsive beliefs and practices

  • Confident and motivated

  • Effective leadership qualities

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