Program Outcomes

Common to all programs in all types of schools

The graduates have the ability to:

• Articulate and discuss the latest developments in the specific field of practice. (PQF level 6 descriptor)

• Effectively communicate orally and in writing using both English and Filipino.

• Work effectively and independently in multi-disciplinary and multi-cultural teams. (PQF 3 level 6 descriptor)

• Act in recognition of professional, social, and ethical responsibility.

• Preserve and promote "Filipino historical and cultural heritage". (based on RA 7722)

Specific to BS Business Intelligence

A graduate of a BS Business Intelligence and Analytics degree should be able to:

• Apply principles and strategies in business intelligence and analytics to analyze for a specific business scenario to achieve specific business goals.

• Select the proper decision-making tools to critically, analytically, and creatively solve problems and drive results.

• Express oneself clearly and communicate effectively with stakeholders both in oral and written forms.

• Apply information and communication technology (ICT) skills as required by the business environment.

• Demonstrate corporate citizenship and social responsibility.

• Recognize ethical and professional responsibilities in different scenarios in the practice of business intelligence and analytics.

• Conduct business research studies in the area of business intelligence and analytics.

​Program Description

Modern science and technology use sophisticated mathematical and computational tools to extract patterns from large, complex and often unordered business data sets. Machine learning and data mining are invaluable technologies with applications as diverse as detecting fraudulent online credit-card transactions, understanding the dynamics of customer movement, and projecting future business goals. The BS degree program in Business Intelligence and Analytics prepares students to be critical analysts and users of data in a variety of areas such as business, research, and government. With a mathematical core consisting of linear algebra, statistical inference and classification, data mining, machine learning and associated computer methods, students leave the program with a strong background in data-related skills that are useful in solving business problems to achieve specific business goals.

Program Educational Objectives

Within five years after graduation, graduates of BS Business Intelligence and Analytics should have:

• Applied concepts and principles of business intelligence and analytics in different business scenarios and goals.

• Demonstrated professional success via promotions and/or positions of increasing responsibility in a business organization.

• Demonstrated life-long learning via progress toward completion of an advanced degree, professional development/continuing education courses or industry-based training courses.

• Uphold professional ethical standards required in the marketing profession.

• Exhibited and implemented actions toward the improvement of business intelligence and analytics practice or related fields